We’re very much aware of the fact that the clothing industry is one of the most polluting industries in the world and we realise that by pivoting from a record store to a fashion brand we are part of the problem. But we have a question and we’re not willing to rest until we’ve found a satisfying answer to it. Seeing how terrible the industry is, how sustainable can a fashion brand be? And why aren’t more brands doing it?

We are always on the look-out for improvements: from greener shipping solutions to fibres made from cow dung. However, improvements require investments and that’s where we need your help. Buying our products means investing in our quest for sustainability – it means consuming more consciously and making a stance against fast fashion.

We can’t claim to be the model of a responsible company. We don’t do everything a responsible company could do. Change begins with each individual and only happens in small steps, and we think that by being more aware and making conscious buying decisions which reflect one’s values, each person can make a positive impact. We want to contribute to a world where physical and practical needs stand above materialistic desires. So we ask you to buy slow or buy smart.

So where are we at right now?

Quality – The cotton we use is 100% organic. Organic crops are grown without the use of chemical fertilisers, pesticides and insecticides. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton. It is also better for the people who work with it and for your own skin.

Durability – A beautiful piece of clothing only increases in value and starts telling a story the longer you wear it. That’s why we have let go of the seasonal collections and focus on timeless and durable Plata essentials.

Small Stock – We produce our clothing in small batches. By doing so we can avoid over-production and make sure that every piece of clothing gets sold and nothing goes to waste.

Comfort – Our clothes are so comfortable you will want to wear them as long as you possibly can. 

Fair – Our producers do their very best to provide their employees with a safe and healthy working environment while paying them a living wage for the work they do.

First and foremost we’re in this to make a stance against fast fashion, promote a more conscious consumption behaviour and learn about the in’s and out’s of sustainability in the fashion industry. Although our profit margin is small, we are able to generate enough money to design more beautiful garments and continue diving deeper into what has become our calling.

We begin our journey here. With a trusted producer that wants to break codes, to change the perception of the textile industry. To offer products that respect people, the environment and customers. To produce more authentic and more responsible clothes that you are proud to wear and sell. Pieces that initiate change in the textile industry, made in a more humane, ethical and ecological way. 



Oeko-Tex Standard 100 

If a textile article carries the STANDARD 100 label, you can be certain that every component of this article, i.e. every thread, button and other accessories, has been tested for harmful substances and that the article therefore is harmless in human ecological terms.



OCS blended covers the processing, manufacturing, packaging, labelling, trading and distribution of a product that contains at least 5% certified ‘organic’ materials, OCS 100 takes covers same processing stepps in goods containing 95% to 100% organic material. It can be used as a business-to-business tool to give companies the means to ensure that they are selling quality and getting what they pay for. The final product may include non-food materials, not limited to fibres products, yarns, fabrics, clothes and home textiles.


Fair Wear

Our producer has met most of FWF’s performance requirements. The brand monitored over 96% of its production volume, thereby meeting the minimum monitoring threshold of 80% required for members after three years of membership. With a benchmarking score of 68 points, our producer is awarded the ‘Good’ category.


MTB actively supports people with limited prospects of employment in finding work. They do this by offering training-on-the-job opportunities, enabling everyone to work on their own opportunities and development in the job market. MTB is a company like any other – but with unique people. The people of MTB helped us finalise the clothes and make them ready for you to enjoy.